Brand Manager – Coffee Job in Dubai UAE

Brand Manager – Coffee Job in Dubai UAE

Company          : Nestle

Location           : Dubai, UAE

Timing               : Full time

 

JOB DESCRIPTION

  • Develop an in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups to facilitate decision-making by providing ongoing data and insights.
  • Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.
  • Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.
  • Drive the implementation of I/R in the cluster for projects that are special to the cluster as well as those that are multi-cluster, all while adhering to I2L governance and collaborating with the cluster/country CDTs on launch plans.
  • Develop your own packaging for cluster-specific SKUs while adhering to packaging regulations and coordinating the process throughout D2D.
  • Work along with our Cluster SBM and/or Cluster Marketing Manager to create engaging Annual ICP plans that align with brand/category strategy.
  • Organize and carry out advertising campaigns in accordance with the overarching plan, working closely with pertinent parties to ensure a faultless outcome.
  • Visit markets in tandem with CDT to evaluate the competitive environment, the execution of promotions and brand activation, and to spot new trends and possibilities within the cluster.
    Engage in the monthly review process with the regional team and clusters to get insights, motivation, and  action plans

 

REQUIREMENTS

  •  4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at Nestlé or equivalent FMCG – at least 3 years in Marketing.
  • Solid Experience in digital marketing is a must
  • Solid Experience in ATL/ BTL communication
  •  Strong learning agility, project management with cross functional teams, and communication skills.
  • Analytical & conceptual ability is a must
  • Arabic speaker preferred

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